More than a decade after the globNorth Face Sale al hit format Big Brother, John de Mol and his company Talpa launched a new reality format. In Utopia, based on the book Sir Thomas More wrote five centuries ago, fifteen people are to build a society from scratch, with access to only the most basic facilities.
yellowBird has provided the hard- and software for two 360º livestreams broadcasting 24/7 on the Utopia website. Utopia is aired from 1st of January 2014 till 31th of December 2014. After creating a passport on thNorth Face UK an login on the 360º livestreams which are also available on iOS and Android.