yellowBird News

Working together with Brazil based F/Nazca Saatchi & Saatchi, yellowBird’s production and development teams have delivered another first of its kind 36o experience with this brilliant Facebook game for Head & Shoulders Brazil.

The game, which is only available online until December 30th, is all about speed and chance whilst taking a sneak peak at the world of Brazilian celebrity Juliana Paes. Search and click the right three hotspots in as little time as you can, but you only have ONE minute!

Advanced Facebook integration of the yellowBird player core allows users to ‘Like’ the fan page and login using their Facebook account. High scores are automatically saved and the daily winners are rewarded with an iPod! Please feel free to give it a go! You just need to Login, give it a spin and see how fast you can become a daily winner!

yellowBird are delighted to introduce our latest ground-breaking 360 experience for Honda, created by Wieden + Kennedy. The Street View style adventure takes the audience on a roller coaster ride through spectacular scenery and deserted landscapes and allows users to move and look around their 360 environment.

yellowBird designers worked with the agency to create a complete interactive player and functional build to match the ‘Off the Grid’ creative concept, and delivered the project in a branded YouTube channel The experience included leaving a virtual art gallery and following a Street View style red line on the floor through a hole in the wall. Users were invited to click the chevron to venture forth into the unknown and discover the interior of a glacial ice cave, an underwater reef artwork or a junkyard for old Las Vegas neon signage.

As well as delivering flawless playback, yellowBird developed an advanced asset streaming management system to ensure no buffering times. Please give it a go! You’ll see that regardless of the route chosen, everything is there instantly. Advanced asset management, multiple localizations, dynamic routes, line composites and chevrons. Everything built on the core of the yellowBird player engine. Want to explore the unkown?

Check this out!

Our London team found themselves in the heart of the action again with London agency EuroSCG and 2am films as we shot the stunning 360º introduction to the ‘The Art of Hosting’ for whiskey brand Chivas Regal. It was a tough gig having to spend two days surrounded by beautiful models but the footage is some of the best we’ve shot and was integrated into an exclusive micro site which brings ‘entertaining at home to life as a sensory, 360º degree, virtual party experience’.

The project was produced in association with exclusive Parisian night club ‘Le Baron’ and showcased five 360º films featuring the Le Baron gentlemen, Andre and Lionel demonstrating how to be the ‘ultimate host’. As well as a fantastic visual treat for the audience we at yellowBird see this project as the defining project in the trend towards beautiful narrative storytelling using 360º video technology.

The shoot involved around a hundred models in a beautiful location in East London and needed some incredible touches of movement from the actors and some incredible practical lighting from yellowBird’s  DoP’s Fabian and John. We’re very proud of this project especially given the low light conditions and would love you to take a look.

Check it out here.