Ronnie Flex Interactive Music Video

April 16, 2014

We are proud to participate in a Dutch project: yellowBird shot the 360º scene that was used in the first interactive video clip of Ronnie Flex.
The times where we watched video clips on MTV and TMF are long gone. New technologies are taking over, and more and more research is showing that we are watching videos on our mobile devices.
So it’s time to explore the new possibilities. Check out the making of of the first interactive video for Ronnie Flex (in Dutch):

https://www.youtube.com/watch?v=5gR4M_kMWW8

O2Sports Wear The Rose – Oculus Rift

Unit9 Films and yellowBird created the world’s first immersive 360º in action gaming experience using the Oculus Rift technology.
Directed and designed by Unit9 Films, Wear the Rose places the user at the centre of the England national rugby team’s training session. Allowing them to turn their head in any direction, with the content responding and moving un unison.

http://www.youtube.com/watch?v=BBLzv_70-F8

Visa 360 Cam wins FWA Award

Although Spring is nocking on our doors, our Winter Olympic interactive 360º Visa “Everywhere you want to be” campaign keeps tracking the attention.

Saturday 29 March 2014 the iOS app won the “Mobile of the day” FWA Award.

http://www.thefwa.com/mobile/the-visa-360-cam

Visa 360 Cam nominated for Shorty Awards

March 7, 2014

Social media gives companies a human touch, bringing customers closer to their favorite brands while allowing marketers to engage directly with followers in fun and creative ways. The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, campaigns, websites, games, and applications.

The VISA 360 Cam, app produced by Atmosphere Proximity and yellowBird is nominated for Shorty Industry Award. We are looking forward to the prize giving on April 7th, 2014!

Check out the entry.

French Alpes winter experience

February 3, 2014

yellowBird was invited by Native Communications / France Montagnes in Lyon to create an unique 360 experience of the French Alpes. The concept was to create a short movie of  “a perfect day in the french mountains”. Experience dog sledding at dawn, go skiing with friends in the afternoon and end your day with a well deserved relaxation in the jacuzzi. Do you want to escape for a few minutes? Check it out and enjoy a 360º snow experience for a total immersion in the mountains.

VISA 360 iOS app available in the appstore

January 27, 2014

Experience the Winter Olympic Games in a whole new way with this interactive 360° panoramic video from Visa.

Feel what it’s like to ski the giant slalom, or ski jump across a football field. Experience the thrill of the halfpipe. Dance across the ice or score a hockey goal — you’ll get closer to Team Visa athletes by getting “in their shoes” during training.

Move the camera a full 360 degrees using your device’s gyroscope, or swipe the screen to shift the focus — look up, down, behind and to the side of the athlete and see what he or she sees while training, and hear in their own words what goes through their mind as they train for the Sochi 2014 Winter Olympic Games.

Toggle between cameras to change the point of view, then cheer for the athletes by sharing to your social profiles.

Download it from the Appstore

VISA “Everywhere you want to be”, Sochi 2014

January 16, 2014

yellowBird was challenged by Atmosphere Proximity BBDO New York to help creating a unique Olympic experience for the VISA “Everywhere you want to be” Sochi 2014 campaign. The concept pushed the boundaries of 360º on three platforms (desktop, iOS, Android). For the yellowBird team it has been an exciting project to work on. The campaign has been released on a Tumblr site, the Android and iOS app’s will follow within the next 2 weeks. Check it out, we hope you like it!

Utopia, two 360 livestreams 24/7 365 days!

January 7, 2014

More than a decade after the global hit format Big Brother, John de Mol and his company Talpa launched a new reality format. In Utopia, based on the book Sir Thomas More wrote five centuries ago, fifteen people are to build a society from scratch, with access to only the most basic facilities.

yellowBird has provided the hard- and software for two 360º livestreams broadcasting 24/7 on the Utopia website. Utopia is aired from 1st of January 2014 till 31th of December 2014. After creating a passport on the Utopia website you can login on the 360º livestreams which are also available on iOS and Android.

Shangri-La | Ogilvy | new resorts and hotels online

December 20, 2013

A premium brand needs a premium immersive online experience. Just look what yellowBird have been doing for Shangri-la over the last couple of months! We were commissioned and proud to shoot Immersive Surround Videos for the Shangri-La luxury hotels around the world.

Explore these amazing hotels yourself:

Serious Request 2013 Live in Surround Video

December 18, 2013

yellowBird was invited by 3FM (major Dutch radiostation) to support their annual charity event “Glazen Huis 2013” to support the Red Cross. yellowBird has enabled a 360º live experience that captures the inside of the Glazen Huis venue. It looks like you are one of the DJs!

The 360º Livestream will be live for 6 days in row, 24 hours a day. It starts today and will end on christmas eve 2013!

Please have a look at: http://seriousrequest.3fm.nl/live/

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