<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>yellowBird</title>
	<atom:link href="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Wed, 11 Apr 2012 08:32:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>EA Games &#8211; Syndicate in-game experience</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/02/ea-games-360%c2%ba-in-game-experience/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/02/ea-games-360%c2%ba-in-game-experience/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 10:26:37 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1383</guid>
		<description><![CDATA[With EA Games, yellowBird has developed a 360 degree in-game experience featuring all content pushed by EA in the pre-release period of the game. Game trailers, sneak peaks, stills and exclusive hidden content, all selectable from the in-game HUD. Each content category has a dedicated 360 degree space. CGI stills rendered to 360 panoramas have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2012/02/syndicate.jpg" class="fancyboxgroup" rel="gallery-1383" title="syndicate"><img class="size-full wp-image-1384 alignright" title="syndicate" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2012/02/syndicate.jpg" alt="" width="335" height="190" /></a>With EA Games, yellowBird has developed a 360 degree in-game experience featuring all content pushed by EA in the pre-release period of the game. Game trailers, sneak peaks, stills and exclusive hidden content, all selectable from the in-game HUD.</p>
<p>Each content category has a dedicated 360 degree space. CGI stills rendered to 360 panoramas have been used to provide the interactive functionality, whereas yellowBird&#8217;s proven hot spot technology within the player engine has been customized to convey the look and feel of playing Syndicate.</p>
<p>This interactive video is distributed on the <a href="http://www.ea.com/uk/syndicate/1/interactive-video" target="_blank">EA Games Syndicate franchise site</a> with localized versions for the US and UK markets and the <a href="http://www.facebook.com/Syndicate?sk=app_243892645697060" target="_blank">Syndicate Facebook</a> page.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/02/ea-games-360%c2%ba-in-game-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Duni &#124; Evolution of linen</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/02/duni-evolution-of-linen/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/02/duni-evolution-of-linen/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 18:03:45 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1276</guid>
		<description><![CDATA[Together with Sweden based Pyramid, yellowBird was asked to shoot a narrative 360 degree video campaign to display the Evolution of linen, called Evolin. Set in a restaurant in Hamburg, the camera was positioned on several key locations, where people working or enjoying dinner all end up to be positively influenced by Evolin. A perfectly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2012/02/duni.jpg" class="fancyboxgroup" rel="gallery-1276" title="duni"><img class="size-full wp-image-1277 alignright" title="duni" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2012/02/duni.jpg" alt="" width="335" height="167" /></a>Together with Sweden based Pyramid, yellowBird was asked to shoot a narrative 360 degree video campaign to display the Evolution of linen, called Evolin.</p>
<p>Set in a restaurant in Hamburg, the camera was positioned on several key locations, where people working or enjoying dinner all end up to be positively influenced by Evolin.</p>
<p>A perfectly balanced rich media campaign, with intuitive hot spot navigation that takes you through the story and the benefits of the product.</p>
<p>Want to sit down and experience yourself? Check it out here: <a href="http://evolutionoflinen.com/" target="_blank">http://evolutionoflinen.com/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/02/duni-evolution-of-linen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tata Steel &#124; Interactive recruitment video</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/01/tata-steel-interactive-recruitment-video/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/01/tata-steel-interactive-recruitment-video/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 16:51:15 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1269</guid>
		<description><![CDATA[yellowBird was assigned by YoungWorks Amsterdam to produce 360 degree video content and a bespoke interactive video player with gaming features for Tata Steel recruitment.  At the Tata  Steel facilities we mounted our 360 degree camera to a quad and captured the most important sites and processes involved in making steel. Rich media elements allow [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2012/02/tata.jpg" class="fancyboxgroup" rel="gallery-1269" title="tata"><img class="size-full wp-image-1270 alignright" title="tata" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2012/02/tata.jpg" alt="" width="335" height="204" /></a>yellowBird was assigned by <a href="http://www.youngworks.nl/" target="_blank">YoungWorks Amsterdam</a> to produce 360 degree video content and a bespoke interactive video player with gaming features <a href="http://tata.yb.nl/game/index.html">for Tata Steel recruitment. </a></p>
<p>At the Tata  Steel facilities we mounted our 360 degree camera to a quad and captured the most important sites and processes involved in making steel. Rich media elements allow viewers to watch in-depth traditional videos of the different locations by clicking on the &#8220;eye&#8221;-icon.</p>
<p>This experience features a game connected to Facebook that allows you to collect point by clicking metal objects. By clicking plastic objects you&#8217;ll eventually lose points, so make sure you choose the right ones in the limited time available! Have fun and enjoy this state-of-the-art interactive experience that contributes to one of our industrial clients realizing its recruitment goals.</p>
<p><a href="http://tata.yb.nl/game/index.html">Click here to watch!</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2012/01/tata-steel-interactive-recruitment-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Arke &#124; 360º experiential travel marketing</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/arke-beach-holidays-360%c2%ba-rich-media-application/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/arke-beach-holidays-360%c2%ba-rich-media-application/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 14:35:13 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1227</guid>
		<description><![CDATA[Here&#8217;s the last yellowBird release of 2011. It&#8217;s been brilliant! Together with Q-Marq, yellowBird has produced a first of its kind holiday booking application for Arke, one of the travel brands owned by &#8220;TUI Nederland.&#8221; First of all, a Mexican beach holiday can be &#8220;pre-experienced&#8221; in the first stage of the booking process. Experience the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.arke.nl/360video.aspx?PRO=hp1&amp;CRE=360video" target="_blank"><img class="alignright size-full wp-image-1228" title="arke" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/12/arke.jpg" alt="" width="330" height="192" /></a>Here&#8217;s the last yellowBird release of 2011. It&#8217;s been brilliant!</p>
<p>Together with <a href="http://www.q-marq.nl/">Q-Marq</a>, yellowBird has produced a first of its kind holiday booking application for<a href="http://www.arke.nl"> Arke</a>, one of the travel brands owned by <a href="http://tui.nl/" target="_blank">&#8220;TUI Nederland.&#8221; </a></p>
<p>First of all, a Mexican beach holiday can be &#8220;pre-experienced&#8221; in the first stage of the booking process. Experience the city atmosphere and the splendid white beach or grab a scooter to explore the surroundings.</p>
<p>Animated 3D hotspots disclose all information on holiday packages, destinations and prices of the available accomodations. Prices are automatically updated, which provides TUI with an effective, experiential online marketing tool.</p>
<p><a href="http://www.arke.nl/360video.aspx?PRO=hp1&amp;CRE=360video" target="_blank">Check it out here!</a></p>
<p>We&#8217;re looking forward to keep bringing you the best 360 degree video content and applications from January 2nd 2012. Happy holidays to everyone!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/arke-beach-holidays-360%c2%ba-rich-media-application/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Head &amp; Shoulders Brazil &#124; Facebook game</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/head-shoulders-brazil-facebook-game/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/head-shoulders-brazil-facebook-game/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 11:15:51 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1219</guid>
		<description><![CDATA[Working together with Brazil based F/Nazca Saatchi &#38; Saatchi, yellowBird&#8217;s production and development teams have delivered another first of its kind 36o experience with this brilliant Facebook game for Head &#38; Shoulders Brazil. The game, which is only available online until December 30th, is all about speed and chance whilst taking a sneak peak at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.facebook.com/hsbrasil?sk=app_220784151325207" target="_blank"><img class="alignright size-full wp-image-1224" title="peng2" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/12/peng2.jpg" alt="" width="330" height="252" /></a>Working together with Brazil based <a href="www.fnazca.com.br/" target="_blank">F/Nazca Saatchi &amp; Saatchi</a>, yellowBird&#8217;s production and development teams have delivered another first of its kind 36o experience with this brilliant<a href="http://www.facebook.com/hsbrasil?sk=app_220784151325207" target="_blank"> Facebook game for Head &amp; Shoulders Brazil.</a></p>
<p>The game, which is only available online until December 30th, is all about speed and chance whilst taking a sneak peak at the world of Brazilian celebrity <a href="http://www.facebook.com/hsbrasil?sk=app_220784151325207" target="_blank">Juliana Paes</a>. Search and click the right three hotspots in as little time as you can, but you only have ONE minute!</p>
<p>Advanced Facebook integration of the yellowBird player core allows users to &#8216;Like&#8217; the fan page and login using their Facebook account. High scores are automatically saved and the daily winners are rewarded with an iPod! Please feel free to give it a go! You just need to Login, give it a spin and see how fast you can become a daily winner!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/head-shoulders-brazil-facebook-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Honda &#8220;Off the Grid&#8221; &#124; Go beyond Streetview!</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/just-released-honda-civic-2011-off-the-grid/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/just-released-honda-civic-2011-off-the-grid/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 16:32:55 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1201</guid>
		<description><![CDATA[yellowBird are delighted to introduce our latest ground-breaking 360 experience for Honda, created by Wieden + Kennedy. The Street View style adventure takes the audience on a roller coaster ride through spectacular scenery and deserted landscapes and allows users to move and look around their 360 environment. yellowBird designers worked with the agency to create [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/hondacivicUK" target="_blank"><img class="alignright size-full wp-image-1202" title="Honda | Off the Grid" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/12/otg.jpg" alt="" width="330" height="185" /></a>yellowBird are delighted to introduce our latest ground-breaking 360 experience for Honda, created by <a href="http://wklondon.com/" target="_blank">Wieden + Kennedy</a>. The Street View style adventure takes the audience on a roller coaster ride through spectacular scenery and deserted landscapes and allows users to move and look around their 360 environment.</p>
<p>yellowBird designers worked with the agency to create a complete interactive player and functional build to match the &#8216;Off the Grid&#8217; creative concept, and delivered the project in <a href="http://www.youtube.com/hondacivicUK">a branded YouTube channel</a> The experience included leaving a virtual art gallery and following a Street View style red line on the floor through a hole in the wall. Users were invited to click the chevron to venture forth into the unknown and discover the interior of a glacial ice cave, an underwater reef artwork or a junkyard for old Las Vegas neon signage.</p>
<p>As well as delivering flawless playback, yellowBird developed an advanced asset streaming management system to ensure no buffering times. Please give it a go! You&#8217;ll see that regardless of the route chosen, everything is there instantly. Advanced asset management, multiple localizations, dynamic routes, line composites and chevrons. Everything built on the core of the yellowBird player engine. Want to explore the unkown?</p>
<p><a title="Honda | Off the Grid" href="http://www.youtube.com/hondacivicUK" target="_blank">Check this out! </a></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/just-released-honda-civic-2011-off-the-grid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chivas Regal &#124; &#8220;The Art of Hosting&#8221; in 360º video</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/chivas-regal-the-art-of-hosting-in-360%c2%ba-video/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/chivas-regal-the-art-of-hosting-in-360%c2%ba-video/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 14:34:02 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1195</guid>
		<description><![CDATA[Our London team found themselves in the heart of the action again with London agency EuroSCG and 2am films as we shot the stunning 360º introduction to the ‘The Art of Hosting’ for whiskey brand Chivas Regal. It was a tough gig having to spend two days surrounded by beautiful models but the footage is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://artofhosting.chivas.com/en/int/" target="_blank"><img class="alignright size-full wp-image-1198" title="chivas" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/12/chivas.jpg" alt="" width="330" height="211" /></a>Our London team found themselves in the heart of the action again with London agency <a href="http://www.eurorscglondon.co.uk/" target="_blank">EuroSCG</a> and <a href="http://2amfilms.co.uk/" target="_blank">2am films</a> as we shot the stunning 360º introduction to the ‘The Art of Hosting’ for whiskey brand Chivas Regal. It was a tough gig having to spend two days surrounded by beautiful models but the footage is some of the best we&#8217;ve shot and was integrated into an exclusive micro site which brings ‘entertaining at home to life as a sensory, 360º degree, virtual party experience’.</p>
<p>The project was produced in association with exclusive Parisian night club &#8216;Le Baron&#8217; and showcased five 360º films featuring the Le Baron gentlemen, Andre and Lionel demonstrating how to be the &#8216;ultimate host&#8217;. As well as a fantastic visual treat for the audience we at yellowBird see this project as the defining project in the trend towards beautiful narrative storytelling using 360º video technology.</p>
<p>The shoot involved around a hundred models in a beautiful location in East London and needed some incredible touches of movement from the actors and some incredible practical lighting from yellowBird&#8217;s  DoP&#8217;s Fabian and John. We&#8217;re very proud of this project especially given the low light conditions and would love you to take a look.</p>
<p><a title="Art of Hosting" href="http://artofhosting.chivas.com/en/int/" target="_blank">Check it out here.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/12/chivas-regal-the-art-of-hosting-in-360%c2%ba-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Swiss Way of Freshness &#124; 360º underwater</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/11/the-swiss-way-of-freshness-360%c2%ba-underwater/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/11/the-swiss-way-of-freshness-360%c2%ba-underwater/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 08:52:57 +0000</pubDate>
		<dc:creator>marc</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/?p=1179</guid>
		<description><![CDATA[The creatives at Zurich agency coUNDco certainly raised the bar when they asked us to capture the world’s first 360º underwater diving video for Swiss brand Victorinox. yellowBird love a good 360º challenge so the team travelled to the beautiful Swiss Alps to shoot in the tranquility and icy waters of lake Cauma to capture the intense [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Victorinox - Share the Swiss way of Freshness" href="http://fresh.victorinox-fragrances.com/the-360-experience-en.html" target="_blank"><img class="alignleft size-medium wp-image-1190" title="Victorinox - The Swiss Way of Freshness" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/11/victorinox-snap1-300x243.png" alt="Victorinox - The Swiss Way of Freshness" width="300" height="243" /></a>The creatives at Zurich agency coUNDco certainly raised the bar when they asked us to capture the world’s first 360º underwater diving video for Swiss brand Victorinox.<br />
yellowBird love a good 360º challenge so the team travelled to the beautiful Swiss Alps to shoot in the tranquility and icy waters of lake Cauma to capture the intense freshness of Victorinox’s new fragrance range.</p>
<p>Using a custom freediving underwater kit which allowed our operator to leap into the lake we captured a stunning 360º underwater experience and succeeded in creating the first digital ad campaign based on underwater 360º video.<br />
The flash work, edit and grade brought the experience into a seamless journey which gave visitors to this Victorinox Fragrances micro site the chance to take a refreshing swim surrounded by majestic Swiss mountains.  Check it out <a title="The Swiss Way of Freshness" href="http://fresh.victorinox-fragrances.com/the-360-experience-en.html" target="_blank">here</a>.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/11/the-swiss-way-of-freshness-360%c2%ba-underwater/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disney&#8217;s Lemonade Mouth 360° experience</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/09/disneys-lemonade-mouth-360%c2%b0-experience/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/09/disneys-lemonade-mouth-360%c2%b0-experience/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 11:59:57 +0000</pubDate>
		<dc:creator>yellowbird</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/?p=776</guid>
		<description><![CDATA[The latest music sensation from Disney, Teen band &#8216;Lemonade Mouth&#8217;, invited yellowBird to help produce some dynamic 360 videos to promote the release of their new film to millions of fans across the world. yellowBird creatives worked alongside Disney&#8217;s European marketing teams to produce the interactive 360° experience for fans to get closer to the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.disney.co.uk/lemonade-mouth/360-video/index.jsp"><img class="alignright size-full wp-image-778" title="Disney's Lemonade Mouth 360° experience" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/09/lemonade_mouth_screenshot.png" alt="Disney's Lemonade Mouth" /></a></p>
<p>The latest music sensation from Disney, Teen band &#8216;Lemonade Mouth&#8217;, invited yellowBird to help produce some dynamic 360 videos to promote the release of their new film to millions of fans across the world.</p>
<p>yellowBird creatives worked alongside Disney&#8217;s European marketing teams to produce the interactive 360° experience for fans to get closer to the band. The content included documentary video of the band on a sightseeing tour through London in 360º, and a stunning music video on top of the &#8216;Gherkin&#8217; tower in central London.</p>
<p>The Disney band were thrilled with the results as the videos also included yellowBirds rich media hotspot technology which allowed viewers to get more information on the characters during the video.</p>
<p>Click <a title="Disney's Lemonade Mouth 360° experience" href="http://www.disney.co.uk/lemonade-mouth/360-video/index.jsp" target="_blank">here</a> to watch!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/09/disneys-lemonade-mouth-360%c2%b0-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exclusive: Wonderland perform in 360º on ITV</title>
		<link>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/08/exclusive-wonderland-perform-in-360-degrees-on-itv/</link>
		<comments>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/08/exclusive-wonderland-perform-in-360-degrees-on-itv/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 09:49:30 +0000</pubDate>
		<dc:creator>yellowbird</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/?p=756</guid>
		<description><![CDATA[Fabulous new British girl band &#8216;Wonderland&#8217;, created by music mogul and X-Factor judge Louis Walsh, joined yellowBird in ITV’s &#8216;This Morning&#8217; studios to make history. They are the first band EVER to perform on the show in 360 degrees – viewers of the UK&#8217;s award winning daytime show were treated with a performance they could [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.itv.com/this-morning/showbiz/wonderland-360-performance/"><img class="alignright size-full wp-image-745" title="Wonderland at ITV" src="http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/wp-content/uploads/2011/08/wonderland.jpg" alt="Wonderland at ITV" /></a></p>
<p>Fabulous new British girl band &#8216;Wonderland&#8217;, created by music mogul and X-Factor judge Louis Walsh, joined yellowBird in ITV’s &#8216;This Morning&#8217; studios to make history. They are the first band EVER to perform on the show in 360 degrees – viewers of the UK&#8217;s award winning daytime show were treated with a performance they could watch from whatever angle they wanted.</p>
<p>If you want to see the girls in action don’t forget to click the full screen button! <span style="color: #245682;"><strong><a href="http://www.itv.com/thismorning/showbiz/wonderland-360-performance/"><span style="color: #000000;">Check it out now!</span></a></strong></span></p>
<p>The girls: Kasey, Sharon, Jodi, Corrina and Leigh sang a brilliant acoustic cover version of Adele’s &#8216;Rolling in the Deep&#8217;. which the <a href="http://ITV.com/">ITV.com</a> team used as their &#8216;best of&#8217; weekend show the 360º degree video content and provided the interactive online video technology for ITV’s This morning show.Wonderland were on the show to talk about their amazing single &#8216;Nothing Moves Me Anymore&#8217; and debut album &#8216;Wonderland&#8217;.</p>
<p>The girls were thrilled to perform in front of the yellowBird camera. You can see what they got up to behind the scenes and how the Wonderland 360 degree shoot took shape. <strong><a href="http://www.itv.com/thismorning/showbiz/behind-the-scenes-with-wonderland-in-360-degrees/">Click here to watch!</a></strong></p>
]]></content:encoded>
			<wfw:commentRss>http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/news/2011/08/exclusive-wonderland-perform-in-360-degrees-on-itv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

