What does a bird have to do with the latest recording and displaying technology? Everything. Our technology is about enjoying a totally interactive 3D view. A view that reaches beyond today's standard perspective and that is experienced by viewers as if they are floating. Just like a bird soaring through the sky.
So why the yellow? Because it's a cheerful colour and we believe that this technology will make life on the web more fun.
Marc Groothelm and Rafaël Redczus met a few years ago, and founded their company in March 2009.
In 1999 Redczus launched a technology to create a still 3-D image. It triggered a revolution and almost instantly attracted clients including Volkswagen, ABN-AMRO, Four Seasons (Japan), Ritz-Carlton (Hawaii), Center Parcs, Frico Domo, Big Brother and the Netherlands Railway.
In 2001 Redczus learnt about the technology for capturing not just a still image, but also a moveable 3-D image in a spherical shape. The systems were still expensive and unsuitable for use on the computers of that time. Moreover, Internet connections were too slow, as were the computers themselves, and the introduction of Flash 9 was still years away. When the latter did arrive, online video and 3-D took a giant step. From then it was just a matter of time before technological advances enabled their extensive application.
Groothelm and Redczus met at Groningen University in 2005. Their meeting formed the basis for an intensive cooperation with Groothelm, specialised in Strategy & Innovation, managing to drastically improve and couple existing technologies.
The result is a technologically advanced business that aims to claim a strong position in the international world of film, working directly for clients, and in partnership with advertising agencies and film production companies, offering the most intense film experience online today.
